CHURCH OF GHD (Campaign concept)
A concept placing GHD and it's products into a quasi-religious context. GHD is God.
A brand that has a close to religious following. It is almost seen as unquestionable choice for hair care product. Most other competitors act as parody to such a worshipped brand. This allows GHD to become self-aware in it's position. Using comedy - but never satire (a thin line). It's purpose is to context and visual metaphor of religion to promote it's brand.
A campaign allowing GHD to create limited addition products, compelling TVCs of grandeur - The GHD chapel.
Ray Traced 3-D model Maquette.